Inside Butterfly: A Gourmand-Floral Signature That Stands the Test of Time

Some fragrances make a statement. Others tell a story.

Butterfly by Hanae Mori does both, through a gourmand-floral signature that has remained unmistakable for 30 years.

Created in 1995, Butterfly is not defined by excess or trend-driven accords. Its enduring appeal lies in its balance: luminous yet comforting, feminine yet confident, indulgent yet refined.

A gourmand floral with depth and elegance

At its core, Butterfly belongs to the gourmand floral fragrance family, a category known for its warm, inviting and sensual character.

Unlike overtly sweet gourmands, Butterfly offers a nuanced interpretation of sweetness, one that feels elegant and wearable rather than overpowering. Each note plays a precise role, creating a harmonious composition that unfolds gracefully on the skin.

The opening: luminous and addictive

The fragrance opens with wild strawberry, bringing an immediate sense of brightness and softness. This fruity note feels fresh yet indulgent, setting the tone for the fragrance’s signature gourmand warmth.

Rather than a sharp or synthetic fruitiness, the strawberry note in Butterfly feels rounded and natural, inviting without being overwhelming.

The heart: floral softness with a gourmand twist

As the fragrance develops, delicate floral notes, including peony, emerge at the heart. These florals add airiness and elegance, preventing the composition from becoming too rich.

A subtle almond accord weaves through the heart, adding a creamy, slightly powdery nuance that bridges the florals and the deeper base notes. This gourmand touch enhances the fragrance’s comfort and femininity.

The base: warmth, comfort, and lasting elegance

The dry-down reveals a sensual blend of vanilla and woody notes, creating a warm, enveloping trail that lingers beautifully on the skin.

This base gives Butterfly its signature longevity and emotional depth, a soft, reassuring presence that feels intimate rather than imposing. It is this balance of warmth and restraint that makes the fragrance so enduring.

How Butterfly wears

Butterfly is often described as a skin-loving fragrance, one that evolves naturally and becomes personal to the wearer.

Mood: comforting, feminine, elegant

Occasion: ideal for everyday wear, yet refined enough for evening

Seasonality: particularly beloved in fall and winter, but versatile year-round

Sillage: noticeable but never overwhelming

It is a fragrance chosen not to impress, but to be remembered.

A signature scent for women who value timeless elegance

Thirty years after its creation, Butterfly continues to resonate because it speaks to emotion rather than trend. It appeals to women who appreciate subtle sensuality, refined gourmand notes, and fragrances that feel personal and authentic.

Butterfly does not shout. It whispers, and leaves a lasting impression.

Discover Butterfly 🦋